creative growth memo 🗒️

Home
Archive
About
New
How Fishwife hooked the stylish, sustainable tinned fish market to reel in 200% growth
How illustration, clever collabs, and a TikTok trend fueled a tinned fish disruptor covered by the New York Times, Vogue, and Vanity Fair
 • 
amanda k gordon
November 2023
How Frida baby went from single cult product to 70% share of its category
How distribution, packaging and emotive storytelling revealing the real side of parenting scaled a brand from a single cult product to baby category…
 • 
amanda k gordon
How Tracksmith Built a Cult Running Brand that's Grown 280% over 3 Years
How long form content and love of the sport is building a brand for the long run
 • 
amanda k gordon
2
How Liquid Death Built a $700M Brand
Must be something in the water
 • 
amanda k gordon
Building brands for communities
Why letting go of control is the secret behind successful community brands
 • 
amanda k gordon
1
October 2023
Brand building on a budget 💸
Creativity is not pay-for-play
 • 
amanda k gordon
Brand as belief system
Using conviction, commitment and sacrifice to build strong brands
 • 
amanda k gordon
Origin stories for brand builders 📚
The importance of origin story to accelerate growth
 • 
amanda k gordon
September 2023
[Tools] Build a Performance Creative Workflow with Foreplay
Optimize the efficiency of your performance creative with Foreplay, a swipe file for social ads
 • 
amanda k gordon
June 2023
May 2023
Coming soon
This is creative growth memo ️.
 • 
amanda k gordon
© 2023 amanda k gordon
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing