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[Tools] Build a Performance Creative Workflow with Foreplay
Optimize the efficiency of your performance creative with Foreplay, a swipe file for social ads
First time here? I’m Amanda, and this is Creative Growth Memo, a newsletter that pulls back the curtain on how startups can use creative to drive growth through real-world case studies, playbooks, interviews, and reviews. If you like what you read here, you can: book a 1:1 call with me, find me on Twitter, or follow me on LinkedIn.
If you’re spending money on performance marketing, your 👏 creative 👏 is 👏 a 👏 competitive 👏 advantage 👏 . But it’s not easy to store creative reference. Ever tried to save performance ads through Facebook ads manager, Instagram ‘saved’ posts, or a hodge-podge of Google docs or Slack #inspiration channels? Then you know what I’m talking about.
Social ads are nearly impossible to save. But reviewing work is critical part of the creative process.
⚒️ The Tool
Foreplay is a swipe file for social ads.
Save ads with a one-click Chrome extension
Build collaborative moodboards to share reference with team
Create custom tags so you can filter by UGC, problem/solution ads etc
Share reference boards via public links or embed in Notion
🧰 Players using it in their toolkit
DTC beauty darling Jones Road
Mirella Crespi, brains behind consultancy Creative Milkshake
Paid growth marketing consultant Aazar Shad
Barry Hott, growth consultant advising client including Harrys, Nuts.com, Spartan race
Sarah Levinger, performance creative consultant
DTC agency Pilothouse
🎤 Real talk / room for improvement
At times the platform has been a bit glitchy, but the team are building fast and I’ve personally been able to reach them within hours whenever I’ve had an issue. Zach, the founder, even hopped on a call to personally chat through the ad brief feature they’re building.
🚗 Use case ideas
If you’re an independent consultant…organize your own creative reference by industry (personal grooming, beauty, fashion) and ad type (UGC, greenscreen, problem/solution ads) to streamline briefing.
If you’re an agency…run monthly education sessions as a value ad for existing clients, or as a lead generator for potential clients.
If you’re running an in-house creative team…give your team access to Foreplay so they can build shared reference boards & brainstorm
Check out their free 7 day trial. I’d love to hear what you think about it.
Until next week,
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